Mini jumped on the guerilla marketing campaign bandwagon just after the holiday, choosing Amsterdam as its stomping ground. Massive boxes covered in drawings of the go-cart were strategically strewn about the city in mounds of garbage and topped with mangled bits of ribbon, symbolizing a remnant of the ultimate gift (only for some, that is – my experience in these shabby cabs has been less than sub-par). Watch the reaction of some passers-by here.
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